Theory post
Richard Dyer
Richard Dyer is a representation theorist he studied the
representation in media generally and looked at how media texts represent
themselves to society and an audience. He closely studied the ideological and
historical significance of film stars, but also looked at media in general. I am
going to apply this to my work and answer the questions below.
Richard Dyer went on to create a set of questions that are
to be considered when studying representations in general:
-What sense of the world is it making?
My music video making little sense of a typical world. It shows
a world that is focused around two things skating and drugs. This isn’t representative
of me but of the genre I chose and the stereotypes around it (see perkins).
-What does it imply? Is it typical of the world or deviant
(unusual/different)?
It implies a deviant side to teenagers. It isn’t typical for
teenagers to act like this all the time but I think it could show a minority
but it isn’t applicable to many.
-Who is it speaking to? For whom? To whom?
It’s speaking to fans of the genre. It is aimed directly at
younger people and I think it may create a connection between audience and
artist. I think this because if the audience see similar characteristics within
themselves they may be able to relate more to the artist.
-What does it represent to us and why? How do we respond to
the representation?
It represents teenagers and youth, also the transition from the
innocence of childhood/teens into the end of teens. I tried to represent a path
of life people sometimes take to seek acceptance and often end up somewhere
they don’t want to be. People may respond to my representation in a negative
way but then people who it is aimed at may feel a connection and hopefully it
will show them where and why they are going wrong.
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