Final Ancillary texts

question 4

Question 3

In what way does you media product use, develop, or challenge forms and conventions of real media products?

QUESTION 1

In what ways does your media product, use, develop or challenge forms and conventions of real media products?

This is a Prezi I made for the first question

QUESTION 3

What have you learned from your audience feedback?



Here is a goanimate I made about my audience feedback.

For my audience feedback I  have learnt that my music video works well with my song. The first question I asked “was do you think that the narrative to my music video works well with the song?” From the audience feedback I received the comments said that the music video works well with the song because 'the use of mise-en-scene relates to the song title’ and the other feedback I was given said that it works well 'because it isnt a conventional song or video'. The feedback was good because I aimed to make the skating a main part of it and also represent the lyrics through narrative.

For my second question I asked was “taking the genre of music into consideration, do you think I chose the best actors?” All of the feedback forms said that I had the right actors to the music genre. All three of the replies had a positive comment on the genre and how the actors fitted into it. The replies said 'all fits well' and 'that the like the genre' and 'that they look the part'. I am happy that the feedback I got was positive and that they thought that the actors belonged in the video and also the genre of music in which the song is from.

My third question that I asked on my feedback form was “do you think that the music video looks like it belongs in the genre of music it is associated too?” again all of the feedback forms said that my music video belongs in the genre of music. One of the comments I had was saying that the not serious parts fit in well and the other reply I had was saying that the actors looked the part to be in the music video. This was another positive comment about my music video because I had managed to make the video look like one that would be associated with that genre of music. I believe using some unconventional things have worked well in the end.

The last question I asked on my audience feedback was “what improvements could I have made to make the music video better?” I had mixed responses for this question and all gave possible improvements. One of the responses was make it a bit lighter. This is an improvement which could be made and I am aware of that. The reason why it was so dark is because it was filmed mainly on a night as myself and actors have college/work in the day time. One of the other responses was to include more skating shots. I didn’t want to make the full video into a skating video because it wouldn’t have the same effect and be less associated with the genre. The last improvement which could be made is making the shots match the song lyrics. I should have put lip syncing into the music video but I wanted to do a narrative and I didn’t want to put any more in.

The next set of questions I asked were about my ancillary text:

The first question I asked about my ancillary text was “do you think my ancillary text works well with my music video?” All three responses said yes and I got two comments on why it works well with my music video. One of the responses was because the images are taken from the narrative. The images I used were taken from Dafont and fitted in with the skating. But the images on the front and back were taken in town. The other comment was that they worked well together because the images fits in with the location I used to film.

The next question I asked was “do you think my ancillary text would look better in more detail?” All three of the answers came back as no. This is because no more detail is needed on either of the ancillary texts and also that too much would ruin it. The next question run alongside this one and it was do you think my ancillary text could be improved? One of the answers was no and no comment was left but the other two answers both said yes. And the reason for improving my ancillary would just be changing the font.

The last question I asked was “overall, what is your opinion on my music video and ancillary texts?” I got two responses for this question and the responses said that the music video would look better if it had more skating in and that the ancillary text works well alongside the music video.

Overall, even though I know there is a lot of improving I could do to my music video to make it better there has been a lot of positive feedback from the people who participated in watching my video and replying through the audience feedback form. I am happy with the feedback I have received and that also the music video represents the genre of music which the song belongs to because that was the one thing I was worried about throughout the making of my music video.

My Animatic

mise-en-scene/cinematography/editing/sound:

Shot One: Alarm clock on a table/close up of clock/quite a long shot of it/alarm sound.

Shot Two: Room and blue pyjama bottoms and a bed/long shot of guy stretching/long edit/yawning and background noise.

Shot Three: Smoking outside/medium close up of guy smoking/slow editing montage/smoking sound, coughing and background music.

Shot Four: Guy playing GTA V/point of view shot/fast edit/sirens and game play.

Shot Five: Bag and board/medium close up/fast edit/television in the background.

Shot Six: Guy walking through a door/low angle/fade into next shot/opening+closing of the door.

Shot Seven: Skating through a street/high angle/short edit montage/song playing.

Shot Eight: Cat/zoom into it/short edit montage/song playing.

Shot Nine: Guy leaving his house/medium shot/short editing/song playing.

Shot Ten: Skating down a road/hand held shot/short editing/song playing.

Shot Eleven: Sat on the floor next to board/long shot/short editing/song playing.

Shot Twelve: Stood then checks phone/long shot/fade/song playing.

Shot Thirteen: Guy waiting for his mates/over the shoulder shot/long editing/song playing.

Shot Fourteen: Standing in circle/extreme long shot/long editing/song playing.

Shot Fifteen: Bus stop/long shot/short editing/lyrics saying "I turned, I turned to the streets".

Shot Sixteen: On the bus filming from the back/point of view shot/short editing/lyrics saying "I turned to the streets, to the".

Shot Seventeen: Someone skating on a bus/medium close up/short editing/lyrics saying "streets, I turned to the streets".

Shot Eighteen: Someone looking through a window/point of view, over the shoulder/long editing/lyrics saying "I searched for acceptance".

Shot Nineteen: Outside St Stephens/extreme long shot/long editing/

Shot Twenty: Rolling a joint/extreme close up/long editing/line seven of song.

Shot Twenty One: Smoking/close up/short editing/line eight of song.

Shot Twenty Two: Everyone sat chilling/medium close up/short editing/line nine of song.

Shot Twenty Three: Skating through car park/pov hand held/long editing/line ten of song.

Shot Twenty Four: Skating out of car park/long shot/long editing/line eleven of song.

Shot Twenty Five: Smoking and making a cig/close up/long editing/line twelve, thirteen and fourteen of song.

Shot Twenty Six: Sat on boards smoking/medium close up/long editing/line sixteen and seventeen of song.

Shot Twenty Seven: Bong/close up/long editing/lyrics saying "I'm just a soul"

Shot Twenty Eight: Smoke on camera lense/medium close up/short montage/lyrics saying "I'm just a soul"

Shot Twenty Nine: Fireworks going off/long shot/short editing/lyrics saying "why was I never" Street Prowl "understood".

Shot Thirty: Sign being held up/close up/long editing/lyrics saying "Street Prowl"

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Ancillary text first draft

This is a first draft of my ancillary text. I’ve used various ideas on it and I plan to change it to maybe one idea throughout the full thing. The skating figures on it are blurred and looked decayed. I decided to use them because I chose the name rot away for the band and it looks like they’re doing that. The ideas shown on the text is a combination of a few albums I like but have changed slightly. I want it to look different and stand out at the same time.

health and safety grid

These are some health and safety precautions i'm going to consider whilst filming my music video. The main issue will be the cast hurting themselves coming off their boards.

history of medium

Music videos are made as a marketing tool for an artist and their music, specifically the single that the music video is for. They can be shown as a narrative or performance or occasionally abstract structure for the more artistically experienced. A narrative for a music video is usually derived from the songs lyrics and provides a visual interpretation of the artist's words. Music video's have become an integral part of the music industry.

Richard Dyer

Theory post

Richard Dyer

Richard Dyer is a representation theorist he studied the representation in media generally and looked at how media texts represent themselves to society and an audience. He closely studied the ideological and historical significance of film stars, but also looked at media in general. I am going to apply this to my work and answer the questions below.

Richard Dyer went on to create a set of questions that are to be considered when studying representations in general:

-What sense of the world is it making?

My music video making little sense of a typical world. It shows a world that is focused around two things skating and drugs. This isn’t representative of me but of the genre I chose and the stereotypes around it (see perkins).

-What does it imply? Is it typical of the world or deviant (unusual/different)?

It implies a deviant side to teenagers. It isn’t typical for teenagers to act like this all the time but I think it could show a minority but it isn’t applicable to many.

-Who is it speaking to? For whom? To whom?

It’s speaking to fans of the genre. It is aimed directly at younger people and I think it may create a connection between audience and artist. I think this because if the audience see similar characteristics within themselves they may be able to relate more to the artist.

-What does it represent to us and why? How do we respond to the representation?

It represents teenagers and youth, also the transition from the innocence of childhood/teens into the end of teens. I tried to represent a path of life people sometimes take to seek acceptance and often end up somewhere they don’t want to be. People may respond to my representation in a negative way but then people who it is aimed at may feel a connection and hopefully it will show them where and why they are going wrong. 

TESSA PERKINS

Theory post.

The theorist I chose to represent my work is Tessa Perkins. Her theory is about stereotypes and what labels we attach to people or groups. She says ‘stereotyping is not a simple process and contains a number of assumptions that can be challenged’. This relates to the processing of stereotyping people for example the cast of my music video are male teenagers with tattoos and are seen to be smoking marijuana in my video. Perkins would go on to say because of how the cast choose to represent themselves people would negatively stereotype them. This is because people read about teenagers and drugs and how it is labelled as deviant and illegal. Then the cases that get reported are always negative so through association teenagers would get stereotyped. Because someone holds a stereotype towards a group of people, their behaviour reflects the stereotype they give them and can be predicted.

However stereotypes can be erroneous in content. This means they are not always correct and in most cases not true. The cast of my music video will have been stereotyped somewhere down the line because they have little social contact and because of that are not seen as part of a social group other than their own. Because of going to local gigs and skating we could be labelled ‘moshers’ because of a small group of people everyone is then collectively stereotyped.

Stereotypes don’t always have to be negative. Young people could see them and think they’re cool because they’re doing drugs. They are not rigid or unchanging. This means they are usually straight forward and once someone is stereotyped it sticks with them. Sometimes people conform to the stereotype they have been given even if it was initially false.

People who get stereotyped and are socially aware still use them because they are such an integral way of making meaning in society. Stereotypes are an invaluable aid to understanding the world and all stereotypes must have a bit of truth or they would not have such an influence in our lives. It must be remembered that stereotypes were not created by the media; they are concept which are part of everyday life.

This relates to my work because in my music video the cast is teenagers and is being represented negatively through drugs. Stereotypes associated with young teenagers are now usually negative and old people tie all young people with the same brush.

I’ve chosen to be acceptive of the stereotypes and represent my teenage cast in a way I suppose what people want to see. People will expect to see deviant behaviour and I’ve chosen to do it because it is associated with the genre too. The genre I have chosen is stereotyped with drugs and violence so my video is conforming to people’s expectations and it is somewhat self-fulfilling.

locations, costumes, props and cast